I spent a great day on Friday at the Women, Blogging & Business conference – the first European event to focus on women and social media. The final programme offered a great line up, and this is the first conference I’ve been to since the early 90s that had an all women speaking cast, and certainly the first tech conference I’ve ever been to where the women clearly out numbered the male delegates.
It was a fantastic day. The first keynote was Meg Pickard (Head of Communities and User Experience for Guardian Unlimited) who delivered a great analysis of the web 2.0 transformation of the consumption, interaction, curation and creation of content.
Next up was Eileen Brown, Microsoft Technology Evangelist, who gave us the low down on the strategic use of employee blogging within Microsoft and outlined the impact it has had on humanising the public perception of the company, as well as on influencing policy and practice at Microsoft itself.